How Bubble Skincare built a Gen-Z focused brand

Bubble Skincare, a brand that quickly gained traction in the competitive skincare space, has nailed its approach to resonating with Gen-Z. Their strategic influencer marketing tactics are all about genuine connection, transparency, and fostering a sense of community. Let’s dive into three actionable lessons from Bubble’s marketing playbook that any brand can use to build authentic relationships with their audience.

1. Involve Your Target Audience in Brand Decisions

Bubble Skincare stands out by putting their target audience—Gen-Z—at the heart of every decision. Before launching their brand, Bubble conducted focus groups, community surveys, and product testing sessions with thousands of teens. Instead of assuming they knew what their audience wanted, they asked questions directly, refined products, and listened to the community’s insights.

This audience-driven approach ensured that every product, campaign, and message was tailor-made for Gen-Z, which led to a deeper connection between the brand and its consumers. Brands looking to emulate Bubble’s success should prioritize consumer feedback and build communities where audiences feel heard and valued.

2. Build Community with Direct Communication

Bubble understands that Gen-Z wants brands to be approachable and responsive. By implementing a text-based support system, Bubble created an open line of communication where customers could ask questions about their skincare issues, seek advice, or learn more about products. This direct interaction builds trust and makes consumers feel like they are genuinely cared for.

In addition, Bubble’s “Skin School” provides educational content unrelated to specific products, aimed at demystifying skincare and empowering young consumers with accurate information. This approach strengthens the bond between the brand and its audience by offering genuine value rather than just product promotion. Brands should explore how they can create direct, value-added communication channels to establish trust and credibility with their audience.

3. Prioritize Transparency and Authenticity

Gen-Z values honesty and authenticity, and Bubble delivers on both fronts. The brand makes it a priority to be transparent about product formulations, brand values, and the realities of skincare. They educate their audience not only about their products but about broader skincare topics, debunking myths and helping consumers make informed choices.

Bubble’s commitment to transparency goes beyond just the products; they actively involve their audience in product development and even adapt formulations based on feedback from their community. This makes consumers feel like true stakeholders in the brand, fostering loyalty and advocacy. Brands looking to build authentic connections should focus on transparency in their processes, from product development to customer communications.

Wrapping It Up: Key Takeaways for Brands

Bubble Skincare’s success lies in understanding and respecting its audience, fostering community, and prioritizing transparency. By involving their target consumers, creating accessible lines of communication, and focusing on genuine education, they’ve successfully built a brand that resonates deeply with Gen-Z.

If you’re ready to elevate your influencer marketing and build an authentic, community-driven brand, set up time with Team SEVA today to learn how you can use the platform to create meaningful connections with creators and influencers.