How Pela Case Leverages Gifting and Seeding to Scale Influencer Marketing

Pela Case has successfully utilized influencer gifting and seeding as part of their growth strategy, sending out thousands of products each month to creators across the globe. Their approach emphasizes building authentic relationships and utilizing influencer-generated content to enhance their marketing efforts. Here’s a breakdown of the key strategies they used to scale their influencer marketing to new heights.

1. Scale Gifting with No Strings Attached

Pela Case seeds between 2,000 to 3,000 influencers every month, sending products without any obligation to post. This “no strings attached” gifting approach allows influencers to feel less pressure and more genuine excitement about the product. By giving the product to people they think would appreciate it, Pela Case creates an environment where influencers feel comfortable sharing content out of their own enthusiasm rather than contractual obligation.

This strategy encourages organic content creation, which resonates better with followers because it’s driven by the influencer's authentic voice. Brands wanting to replicate this tactic should focus on choosing influencers who align with their brand values and trust the organic process of content creation, rather than forcing it.

2. The Ripple Effect: Boosting Paid Media with Influencer Content

Pela’s seeding strategy goes beyond just organic posting—it also serves as a key driver for their paid media campaigns. By getting their products into the hands of thousands of influencers, they create a ripple effect of impressions, which helps improve the performance of paid advertising campaigns.

The increased volume of organic influencer mentions strengthens their overall presence, providing valuable in-platform signals for social media algorithms, which boosts the performance of paid ads. Brands can benefit from using influencer content to drive ad efficiency, as well as leveraging it as a form of social proof that builds credibility.

3. Combining Seeding with Measurable ROI

Tracking ROI on influencer campaigns can be challenging, but Pela Case approaches it with a combination of data analysis and intuition. Codes are sometimes provided with gifted products, allowing Pela to attribute sales to specific influencer partnerships. Beyond the direct sales impact, Pela tracks paid media efficiency, which they notice improves with more influencer content in circulation.

While not every piece of influencer content will turn into a paid ad, Pela knows that increased brand visibility through influencer posts has a positive effect on the brand’s paid media campaigns. For brands looking to leverage this approach, focusing on the bigger picture of brand awareness and incorporating influencer-generated content into paid campaigns can help maximize overall campaign effectiveness.

Wrapping It Up: A Balanced Approach to Gifting and Influencer Marketing

Pela Case’s success with influencer gifting and seeding lies in their balance of authenticity, strategic scaling, and data-informed decisions. By sending products with no strings attached, leveraging influencer content to fuel paid media, and tracking their results thoughtfully, they’ve created a system that works both for their brand image and their bottom line.

If you’re ready to scale your influencer marketing and drive authentic engagement, set up time with Team SEVA to learn how you can build a gifting strategy that drives results using SEVA.